Marketplace Fee Comparison 2026

📊 How Marketplace Fees Compare in 2026

Each marketplace charges fees differently. Etsy uses a layered approach: a $0.20 listing fee, 6.5% transaction fee, and separate payment processing (3-4% + fixed). eBay simplifies with a single final value fee (13.25% for most categories) that includes payment processing, plus $0.30 per order. Amazon charges a flat 15% referral fee for most categories, plus either $0.99 per item (Individual plan) or a $39.99 monthly subscription (Professional plan).

For a $30 item, total fees typically range from $3-4 on Etsy, $4-5 on eBay, and $5-6 on Amazon (Individual plan). However, each platform offers unique advantages in traffic, audience, and tools that may justify the fee difference.

💡 Choosing the Right Marketplace for Your Products

Etsy is ideal for handmade, vintage, and unique items. It has the lowest fees but a more niche audience. eBay works well for secondhand goods, electronics, collectibles, and wholesale items. Amazon charges the most but provides access to 300+ million active customers and optional FBA fulfillment. Many successful sellers list on all three platforms and adjust pricing per marketplace to maintain consistent margins.

Use our dedicated calculators for deeper analysis: Etsy Fee Calculator, eBay Fee Calculator, and Amazon Fee Calculator.

🎯 Tips for Multi-Marketplace Selling

When selling the same product across platforms, consider adjusting your price to account for fee differences. Use this comparison tool to find the price point where each platform gives you acceptable margins. Factor in that Amazon FBA adds convenience but increases fees significantly. On Etsy, opting out of Offsite Ads (if under $10K/year) can save 15% on affected orders. On eBay, an eBay Store subscription can reduce your final value fee rate for high-volume sellers.